The market
Large but not trusted.
Last updated
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Large but not trusted.
Last updated
Was this helpful?
From users :
The influencer marketing market would be worth in 2022, 20 times more than in 2015.
of Internet users say that a positive review encourages them to buy.
From companies :
believe that the quality of customers that come from influencer marketing campaigns is better than other types of campaigns.
Influencers produce a than content published by the brands themselves.
Lots of concurrence
Lots of fake engagement
No authenticity
Not a community anymore
Rug risk
No transparency with the brand or with their followers
